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Counter: Nothing Green About UTC Expansion

By Deborah Knight



Monday, July 28, 2008 | Westfield bills their proposal to almost double the size of the UTC mall as "sustainable development."

This is absurd: Westfield's own studies reveal this as an auto-dependent super-regional mall expansion with miniscule transit ridership. The proposed project would add 18,000 new vehicle trips per day to a congested area and is designed to draw traffic from as far away as Carlsbad.

Auto-dependent development is our region's problem -- yet in a barrage of doublespeak, Westfield is spinning this huge mall expansion as a solution.

"Sustainability" isn't the only "green" aspect of their proposal that Westfield touts: there's the money they promise will enrich San Diego. The proposed project would expand the existing one million square foot mall to 1.8 million and add two residential towers up to 23 stories tall. The city's business development manager reviewed Westfield's financial projections and found them overblown by at least 50 percent. The mayor's top staff, who are ramming this project through, have hidden this cold dose of reality.

Will the City Council be taken in when this proposal comes before them on Tuesday? Westfield's army of consultants, attorneys and lobbyists chant the buzzwords: "smart growth, green, walkable, transit-oriented, sustainable."

The smartest, greenest, and most sustainable aspects of this project are the profits that this Australian-based multi-billion dollar mall corporation will extract from San Diegans. Meanwhile, San Diegans will pay the price of this auto-dependent development: new five-story parking garages lining much of Genesee Avenue and La Jolla Village Drive, streets and intersections widened (making them even less navigable for walkers and bikers), increased congestion on freeways and ramps, and increased air pollution and greenhouse gas emissions.

If the City Council is smart, they will send this project back for Westfield to come up with a "lower-car" alternative. Scaling the project down to reduce the number of auto trips by 50 percent (to under 9,000) would allow for many beneficial changes. The parking garages could be eliminated, as could the high-rises adjacent to two-story homes. The traffic impacts would be greatly reduced. More sorely-needed park space could be added. Westfield has so far trimmed only things they don't care about and have refused to scale back the bottom line: the 18,000 new traffic trips. Their reason: they wouldn't make as much money.

This project will change the area permanently and drastically. The City Council should get it right, and Westfield's current proposal isn't close yet to being right.

The University Community Planning Group voted this project down 14-2-1. Westfield refused to present them a reduced scale alternative that might have engaged the community in a real dialogue. Friends of Rose Canyon suggested to Westfield they reduce their traffic impact by scaling back the project and also buying from other developers some of their development rights to further offset the traffic impacts.

Precedent: Almost every developer in this area has lived within their development rights. If the city almost doubles Westfield's entitlements, others will demand increases as well (some proposals are already in the works). Westfield itself already cites as precedent for their 23-story buildings a 23-story building across the street that was approved just last September. The cumulative effect of the Westfield approval will be to open the floodgates to development.

Killing the goose that laid the golden egg: UCSD and the high tech and bio tech companies it has attracted are today's economic engine of San Diego. Clogging the area with mall traffic could hurt the ability of these institutions to function. True smart growth would weigh the value of these institutions and consider any new development rights to be allocated to them rather than a mall expansion.

Westfield's spin versus reality:

The $22 million transit center: Westfield is already required to provide a transit center (in other words, a bus station) -- the one that exists. They want to move it so they can build there. The relocated station would be on a narrow strip of land along the edge of their property with a mall parking deck above it. Yet Westfield claims they are "donating" $8 million dollars worth of land. Of the remaining $14 million, it appears that with pressure from Westfield and accommodations by mayoral staff, others will ultimately pick up most of the tab.

Westfield touts the transit center's connection to a possible future trolley station. The station is at best years away. During negotiations with SANDAG, Westfield shoved any future station off their property and into the middle of Genesee Avenue. Their sole contribution now is a five foot strip of right of way.

The project is "transit-oriented": Projected transit use for the expanded mall is so minimal (at best 3 percent) that Westfield's traffic study includes no reduction in vehicle trips due to transit use. This leaves their project unencumbered by any performance criteria for actual use of transit.

No net increase in potable water use: In 1989, the city passed a law that required users near the "purple pipe" system (which distributes recycled water for irrigation) to hook up to it. Westfield never complied. Now they want extra credit for complying with the law. Moreover, recycled water is only for irrigation. The project as a whole will use a lot more potable water. Westfield proposes to offset this by paying to hook up other properties to the purple pipe. This misses the point: we need to reduce our use of potable water. By giving Westfield a big new water allotment, the city is decreasing our ability to use less water.

The project is LEED Gold Certified: This is like claiming you graduated from Harvard when you have just received your acceptance letter. Westfield's application was approved, which states what they intend to do. Moreover, Westfield's application scorecard shows they gave themselves high marks for being located next to transit. I found no evidence that the application system evaluated the project's actual transit ridership.

$7.3 million annually for the General Fund: Westfield hired HRA to do a study of the economic benefits of their project. The City's assessment of the study slashed HRA's estimates by half. Its conclusion: if all the stores were built and met Westfield's revenue projections, the net benefit averaged over 20 years would be $3 million dollars per year. In 2008 dollars, the annual benefit would be $1.5 million.

$300 million for regional infrastructure: Westfield hired HRA to study the amount of money the expansion would bring in from the Transnet half cent sales tax. Once again, Westfield vastly overstates the benefits. The study shows that the current mall would generate $187 million anyhow. The remaining $113 million from the expansion is a 40-year total, with a 3-4 percent annual increase. The annual amount in 2012: $2.2 million. Of course, most of this would be collected anyhow, since people would make their purchases somewhere in the county even if Westfield didn't expand.

Westfield could do almost every green thing it promises at UTC without this expansion: hook up to the purple pipe, install solar panels and low-water landscaping, retrofit the buildings with water and energy conserving fixtures, move and expand the bus station. With seven major malls in San Diego county, they could do this at all of them.

Their claim that to be green and sustainable, they must build a project that increases traffic, air pollution, greenhouse gas emissions, and energy and water use is ridiculous.

Deborah Knight is president of Friends of Rose Canyon. You can e-mail her at rosecanyon@san.rr.com. Or set the tone of the debate with a letter to the editor.




26 Comments so far on this story...

Hmmm...who to believe. The past president of the U.S. Green Building Council, or a NIMBY who's only purpose in life is to oppose any new development in University City and stop construction of the Regents Road bridge? Debby Knight wouldn't know a green development if it bit her in the butt.

Posted by Simple Guy | reply to this comment
July 27, 2008 9:03 pm

Well Simple Guy, that was a helpful comment. Guess you don't have any facts which contradict what Ms. Knight has said, eh?

Posted by jorgeelgato | reply to this comment
July 28, 2008 6:27 am

Simple guy? Too simple it seems. Debbie's commentary is right on the money. (Which is what this is all about, isn't it? Except that here the money goes to a huge corporation, we in UC just bear the cost.)

Posted by Petr Krysl | reply to this comment
July 28, 2008 6:28 am

Since Simple Guy brought up the bonavides of the local Green Building Council, I took a look at its website. Interesting board of trustees. There at the bottom of the list of board members a name familiar to faithful VOSD readers pops up: Jim Waring. That inspires confidence, doesn't it? Then there is Karen Hutchens. Go to her Hutchenspr.com website, and you find out that her PR clients include Walmart, Chevron, Home Depot and Sea World. Between Jim Waring and Walmart you get a good sense of the green driving the Green Building Council.

Posted by jorgeelgato | reply to this comment
July 28, 2008 6:39 am

More of the Same.... They seem to have simply added the “Jargon of [Green] Authenticity.” Perhaps they believe that use of Green metaphors will rehabilitate our local environment, perhaps they are simply applying this new rhetoric to the same old outdated and limited Keynesian Economic model of profitability, that has already failed our global credit market economies; just so that greed and the quest for profits (above all other things)may be durable and sustainable. Sorry, but a Green Economy has very little in common with what is taking place in San Diego and it seem to have nothing to do what this project has planned.

Posted by Gregory | reply to this comment
July 28, 2008 6:51 am

Oops my bad. Its not the Green Building Council with Waring and Hutchens on the board, its Mr. Kapp's employer the California Center for Sustainable Energy which is being driven by "lets make a deal" Jim Waring and the corporate flack, Hutchens. So, to return to Simple Guy's question: who do you trust? Debby Knight, a community volunteer trying to save a little piece of open space in a sea of cement or Steve Kapp, an engineer doing the bidding of developers and corporate flacks?

Posted by jorgeelgato | reply to this comment
July 28, 2008 6:59 am

Add 2 more NIMBY's to the list.

Posted by Simple Guy | reply to this comment
July 28, 2008 7:13 am

NIMBY? As an there is no way I'm going to let you rape my neighborhood?

Posted by Dave | reply to this comment
July 28, 2008 7:37 am

If fact, reason, and truth is being a "NIMBY," sure - add me to the list. Hmmmm, does it mean anything that my own backyard does not extend so far south?

Posted by Gregory | reply to this comment
July 28, 2008 8:27 am

The obvious thing being overlooked here is that mall traffic does not correlate to commuter traffic. Commuter traffic is the major problem. What is being done about this? It sems Westfield is doubling the size of the transit center so it can accomodate more buses, a shuttle, the trolley or BRT. THE TRANSIT CENTER IS FOR COMMUTERS, PEOPLE, NOT JUST SHOPPERS! By the way, if you think people won't ride the bus with gas approaching $5 a gallon, think again. Ridership is is on the rise. If that isn't green, I don't know what is.

Posted by What is Green? | reply to this comment
July 28, 2008 9:07 am

I find it interesting that in the absence of compelling evidence to back up their claims, Knight and her followers chooses to attack the USGBC, the only orgainziation that is actually pushing developers in the right direction. This reminds me of the "environmentalists" who oppose the clean solar projects inthe Imperial Valley.

Posted by What is Green? | reply to this comment
July 28, 2008 9:17 am

Debby Knight did her homework and Westfield's. If City Council can look beyond the $$$$, perhaps the representatives will vote the VISION Ms. Knight has shared. VISION is not a word associated with Westfield or City Council. Look back in San Diego history to see visionaries like Kate Sessions. If Sessions were alive today, would she align herself with Westfield? What a legacy for future San Diegans to have more cars and concrete, while Westfield cashes out. Thanks, Ms. Knight!

Posted by Sandy L. | reply to this comment
July 28, 2008 9:36 am

Every "NIMBY" -- aka, concerned local resident of the area or true environmentalist -- who reads this should go to the City Council meeting tomorrow to SPEAK AGAINST Docket Item 337, the outrageous HUGE EXPANSION of Westfield UTC. According to the offices of the City Clerk and Council President Scott Peters, the matter will be heard sometime in the afternoon session which begins at 2 p.m.

Posted by Fed Up | reply to this comment
July 28, 2008 9:48 am

Every "NIMBY" -- aka, concerned local resident of the area or true environmentalist -- who reads this should go to the City Council meeting tomorrow to SPEAK AGAINST Docket Item 337, the outrageous HUGE EXPANSION of Westfield UTC. According to the offices of the City Clerk and Council President Scott Peters, the matter will be heard sometime in the afternoon session which begins at 2 p.m.

Posted by Fed Up | reply to this comment
July 28, 2008 9:48 am

What is at the site right now? A large, auto-dependent shopping mall. What is going to be built? A larger, auto-dependent shopping mall, that does a better job conserving energy and water. This sounds like a marginal improvement to me. Debbie seems to be comparing the project against a site with no mall. The current UTC mall isn't green by any means. I say marginal improvement is better than none at all.

Posted by A voice of reason | reply to this comment
July 28, 2008 11:05 am

UTC should be updated to be green and expand it's metro lines to allow more commuter and shopping traffic by bus. They should not expand the mall or add high rise towers. Both of those will increase people and traffic volume. UC it a small community. Why does bigger have to be better? Just make it better. I for one don't want to live in a community like Mission/Fashion Valley where it's hot, crowded, dirty, and impossible to get around. It's gross and unsafe. NIMBY! I'll be there tomorrow.

Posted by Green NIMBY | reply to this comment
July 28, 2008 12:12 pm

It's the traffic Voice of Reason. The freeways are already stall and crawl, particularly I-805 at "rushour" that (UC resident) Planning Commissioner Golba described as starting at 2:30 PM. An added 18K vehicles will only make it worse. And the additional traffic from the flood of copycat development that is sure to follow makes for catastrophe. We simply cannot go on developing when the infrastructure cannot handle the traffic load. I think Debby actually compared the proposed expansion with a reduced version that would produce significantly less traffic on our besieged freeways. Like many people I absolutely oppose development that is not preceded by necessary infrastructure improvements.

Posted by clp | reply to this comment
July 28, 2008 12:42 pm

Okay CLP - full disclosure on your relationship with Debby?

Posted by Hank | reply to this comment
July 28, 2008 3:35 pm

This is another case of the cart before the horse. The City Planning Commission stated as one reason why they approved the plan: It might stimulate transportation authorities to put money and effort into furthering mass transit. We've heard this before.

Posted by JavaBob | reply to this comment
July 28, 2008 3:54 pm

I love that Fed Up thinks that a NIMBY is a "True Environmentalist". Yeah...like the "True Environmentalists" who oppose wind farms because of "visual blight". Or the "True Environmentalists" who will fight affordable housing density bonuses because it might obstruct their precious ocean view. Or the "True Environmentalists" who apparently think LEED is a sham for developers and everyone who supports any building project, no matter how green, must somehow be corrupt. I'm Fed Up with NIMBYs pretending to care about the environment when all they really care about is forcing growth and development into outlying areas, far away from their Back Yard, so they don't have to deal with a little more traffic when they sit, driving solo to work, in their big fat SUVs.

Posted by Simple Guy | reply to this comment
July 28, 2008 8:59 pm

No one has mentioned the simple fact that we don't need more retail. Retail square footage is about double what it was 15 years ago. Welfare for malls and big boxes is destroying small businesses. When a mall expands, new strip malls go in and new big boxes and super boxes are built, other businesses go out and this is going to happen even more with the current economy. These are usually small independently operated shops that are located in neighborhoods closer to shoppers. Huge malls encourage driving longer distances. Why would we want to pay someone to build so that other buildings can be empty?

Posted by Janet | reply to this comment
July 29, 2008 8:18 am

No one has mentioned the simple fact that we don't need more retail. Retail square footage is about double what it was 15 years ago. Welfare for malls and big boxes is destroying small businesses. When a mall expands, new strip malls go in and new big boxes and super boxes are built, other businesses go out and this is going to happen even more with the current economy. These are usually small independently operated shops that are located in neighborhoods closer to shoppers. Huge malls encourage driving longer distances. Why would we want to pay someone to build so that other buildings can be empty?

Posted by Janet | reply to this comment
July 29, 2008 8:18 am

As John Prine said, "Truth is simple, but seldom ever seen." Understanding complex issues requires time, critical thought and much research. First, I don't want development in the back country. Why? Because I believe it raises the fire risk for all of us. I oppose welfare for developers and that has historically been what San Diego is all about. I support local energy production, especially solar and turbines that supply the home or business where they are located. Why? Many reasons--reduced fire risk, efficiency, less destruction of beautiful areas, etc.

Posted by Janet | reply to this comment
July 29, 2008 3:44 pm

As John Prine said, "Truth is simple, but seldom ever seen." Understanding complex issues requires time, critical thought and much research. First, I don't want development in the back country. Why? Because I believe it raises the fire risk for all of us. I oppose welfare for developers and that has historically been what San Diego is all about. I support local energy production, especially solar and turbines that supply the home or business where they are located. Why? Many reasons--reduced fire risk, efficiency, less destruction of beautiful areas, etc.

Posted by Janet | reply to this comment
July 29, 2008 3:44 pm

Where's the acronym that addresses the flipside of NIMBY: Rape your yard for $$$ for me (RYY4$4ME)

Posted by Janet | reply to this comment
July 29, 2008 5:17 pm

Where's the acronym that addresses the flipside of NIMBY: Rape your yard for $$$ for me (RYY4$4ME)

Posted by Janet | reply to this comment
July 29, 2008 5:17 pm


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