Circulation Drops Again at U-T, NCT

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The San Diego Union-Tribune's daily circulation dropped 10 percent and its Sunday circulation 9.5 percent comparing the six-month period that ended Sept. 30 with the same timeframe in 2008, according to figures the Audit Bureau of Circulations released today.

The North County Times posted a steeper drop. Its daily circulation declined 19 percent to 69,559. Its Sunday circulation dropped 16.5 percent to 71,092.

The Union-Tribune's daily circulation stands at 242,705, the figures show. Its Sunday circulation, which stood at 440,000 in 2004, is now 309,571.

The continued circulation decline locally mirrored declines across the newspaper industry. Editor & Publisher reported that 379 newspapers nationwide lost a combined 10.6 percent of their daily subscribers and 7.4 percent of Sunday subscribers.

-- ROB DAVIS

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