To update you on a process we’ve been monitoring, the airport authority board will likely decide in July how it wants to handle public outreach on the Miramar initiative.

The board agreed in early May to hold a workshop to discuss the message the authority’s public relations team should deliver once ballot language had been chosen. San Diego-based Gable Cook Schmid Public Relations, which signed its $3.8 million public outreach contract in November 2004, has helped the airport authority educate the public about the need for a new airport and the process to find a place to put it.

Airport authority spokeswoman Diana Lucero said the pre-election outreach plan is still being developed.

Some have criticized the outreach campaign, questioning whether it overreached its legal boundaries and crossed into advocacy. The authority, which is prohibited by state law from advocating for the ballot initiative, has said its outreach has all been vetted by attorneys.


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