The LA Times took a look at the competitive market for condo sign spinners, a.k.a. “human directionals.”

The story focused on a company called Aarrow Advertising, founded by four friends in Ocean Beach in April 2002.

Aarrow has compiled a “trick-tionary” that includes sign spin choreography the company has patented.

Local spinners have cooked up hundreds of moves. There’s the Helicopter, in which a spinner does a backbend on one hand while spinning a sign above his head. In the Blender, a spinner twirls the sign behind his back. Spanking the Horse gets the most attention. The spinner puts the sign between his legs, slaps his own behind and giddy-ups.

Here’s a quick YouTube look at the San Diego “spinstructor,” Zack Tresnak:


Leave a comment

We expect all commenters to be constructive and civil. We reserve the right to delete comments without explanation. You are welcome to flag comments to us. You are welcome to submit an opinion piece for our editors to review.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.