The LA Times took a look at the competitive market for condo sign spinners, a.k.a. “human directionals.”

The story focused on a company called Aarrow Advertising, founded by four friends in Ocean Beach in April 2002.

Aarrow has compiled a “trick-tionary” that includes sign spin choreography the company has patented.

Local spinners have cooked up hundreds of moves. There’s the Helicopter, in which a spinner does a backbend on one hand while spinning a sign above his head. In the Blender, a spinner twirls the sign behind his back. Spanking the Horse gets the most attention. The spinner puts the sign between his legs, slaps his own behind and giddy-ups.

Here’s a quick YouTube look at the San Diego “spinstructor,” Zack Tresnak:


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