Friday, Sept. 7, 2007 | Assemblywoman Saldana’s article “Spiked Like a Cocktail; Taxed Like a Beer” (Aug. 27) takes out of context a five-year-old comment from a former Boston Beer Company employee. The article from which the comment was borrowed specifically noted that malternatives are marketed to adults ages 21 to 35, not to teenage girls such as Ms. Saldana describes. By omitting that context Ms. Saldana’s piece inadvertently and incorrectly suggests that we market alcoholic beverages to underage drinkers. That is entirely untrue. As a company that strives to exemplify responsible business practices and uphold the very highest marketing standards, we appreciate this opportunity to set the record straight.

Jon London is a representative of the Boston Beer Company.

Leave a comment

We expect all commenters to be constructive and civil. We reserve the right to delete comments without explanation. You are welcome to flag comments to us. You are welcome to submit an opinion piece for our editors to review.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.