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Friday, Sept. 7, 2007 | Assemblywoman Saldana’s article “Spiked Like a Cocktail; Taxed Like a Beer” (Aug. 27) takes out of context a five-year-old comment from a former Boston Beer Company employee. The article from which the comment was borrowed specifically noted that malternatives are marketed to adults ages 21 to 35, not to teenage girls such as Ms. Saldana describes. By omitting that context Ms. Saldana’s piece inadvertently and incorrectly suggests that we market alcoholic beverages to underage drinkers. That is entirely untrue. As a company that strives to exemplify responsible business practices and uphold the very highest marketing standards, we appreciate this opportunity to set the record straight.
Jon London is a representative of the Boston Beer Company.