The San Diego Union-Tribune, a local newspaper, has reported one of its largest recent circulation drops, losing 8.5 percent of its daily print readership and 7.9 percent of its Sunday print readership.
The figures, reported today by trade magazine Editor & Publisher, outpaced the national average: a 2.5 percent daily drop and a 3.5 percent Sunday decline.
The Union-Tribune‘s circulation has been dropping since 2004, when its Sunday circulation was 442,000. By March 2007, its Sunday circulation was 379,000.
A 7.9 percent cut would leave the local newspaper’s Sunday circulation at about 349,000. The exact figures will be released Monday. The Audit Bureau of Circulations will include a new way to measure newspapers’ reach: The size of the paper’s total audience, including online readership.