Fred Sainz, the former spokesman to Mayor Jerry Sanders, e-mailed from his new home in Denver to provide some perspective on his new city’s campaign to get people to save water.

He attached a Denver Business Journal story examining the city’s efforts — including a dude who’s wearing only a sandwich-board sign urging people to only use what they need. The campaign has helped contribute to an estimated 20 percent reduction in Denver’s water consumption, according to the story.

Sainz writes:

The “Use Only What You Need” campaign is everywhere here in Denver — I mean EVERYWHERE: billboards, yard signs on people’s lawns, spectacular creative signage throughout the city. It urges people to conserve water. Idea for San Diego?


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