Q: Should the U-T become more locally focused?

A: Absolutely, said newspaper consultant and blogger Mark Potts, who’s mystified why some papers sent multiple reporters and photographers to the Olympics, the presidential inauguration and the Super Bowl.

“These papers can’t let it go. ‘Look, we have people at the Olympics!’ But you’re covering what everybody else is covering. So what?”

(The U-T, in case you’re wondering, sent journalists to the Olympics last summer, where they provided coverage of Michael Phelps, among other things.)

“I know where it comes from,” Potts said. “It’s ‘Oh, we are the paper, we are the place everybody goes to get their information over their cornflakes.’ That was true 30 years ago, but not anymore.”

As for the U-T in particular, he said, “every second you spend on a non-San Diego story is a waste of time.”

Newspaper insiders, however, contend that readers appreciate a unique voice in stories about national stories and events like the Olympics.


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