Saying it is going after the “next billion” young gamers, San Diego-based Zeebo this week launched a video-game console aimed at developing markets like Brazil, Mexico and India.

San Diego chipmaker Qualcomm has a 43 percent stake in Zeebo, and the game system is an attempt to take its chips “beyond the phone,” according to a story by the U-T’s Jonathon Sidener.

The Zeebo system, according to Sidener’s story, will not compete with the so-called “big three” game systems — Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3. Its target will be the emerging middle class in developing nations. Zeebo is scheduled to go on sale in April in Brazil, in Mexico during the second half of the year and India next year.

DAVID WASHBURN

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