Paid circulation declines reported during the last six months at the North County Times and The San Diego Union-Tribune outpaced the national average, according to figures released today by the Audit Bureau of Circulations.

Comparing the six months ending in March 2009 with the same period a year earlier, the North County Times’ print circulation dropped 11.8 percent on weekdays and 9.6 percent on Sundays. That leaves the Times with 79,067 Sunday subscribers and 78,181 weekday subscribers.

The Union-Tribune’s circulation dropped 9.5 percent on weekdays and 6.9 percent on Sundays. The newspaper has 261,253 weekday subscribers and 330,848 Sunday subscribers. Two years ago, the paper had nearly 300,000 weekday subscribers and nearly 380,000 on Sundays.

Editor & Publisher pinned the nationwide circulation decline at 7 percent for weekdays and 5.3 percent for Sundays.

The numbers don’t reflect the newspapers’ online readership.


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