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Thanks to Brazil, for proving that government agencies here haven’t thought of everything when it comes to boosting water conservation.

I’ll let AdFreak, an AdWeek blog, explain:

Peeing in the shower is shameful no more. In fact, it’s encouraged and even celebrated in this colorful, animated PSA from F/Nazca Saatchi & Saatchi in Brazil. The “Xixi no banho” (“Pee in the bath”) campaign is all about water conservation. Brazil hopes its multitasking citizens will save thousands of liters of water a year by flushing the toilet less.

You don’t need to speak Portuguese to understand the ad campaign’s message.

ROB DAVIS

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