Thanks to Brazil, for proving that government agencies here haven’t thought of everything when it comes to boosting water conservation.
I’ll let AdFreak, an AdWeek blog, explain:
Peeing in the shower is shameful no more. In fact, it’s encouraged and even celebrated in this colorful, animated PSA from F/Nazca Saatchi & Saatchi in Brazil. The “Xixi no banho” (“Pee in the bath”) campaign is all about water conservation. Brazil hopes its multitasking citizens will save thousands of liters of water a year by flushing the toilet less.
You don’t need to speak Portuguese to understand the ad campaign’s message.