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Mayor Jerry Sanders planned to declare victory in his final State of the City address tonight — repeatedly.
An advance copy of his speech shows he planned to say the word “success” more than any other. It emphasizes Sanders’ push to lower pension costs, end the city’s structural deficit, build a new central library and reshape Balboa Park’s central plaza during his tenure.
“I’ve talked about success tonight, and what it looks like from where I stand,” the speech says. “But I never forget that for most of us, the true measure of success is the ability to provide for our families, buy a home, send our kids to college, and plan for our futures — confident that government won’t let us down.”
To illustrate how often Sanders planned to use the word “success,” I created the image above. The bigger the word, the more Sanders planned to say it. (I excluded “San Diego” and “city” — the two most common words — to highlight the speech’s more unique language.)
For reference, we posted a similar image last year of Sanders’ State of the City address. It highlighted the buzzword “services.”
To read the advance copy of Sanders’ speech this year, click here. I also recommend checking our site later for City Hall reporter Liam Dillon’s analysis. Like last year, he’ll explain the broader meaning of Sanders’ words.
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