Margarita Bellah, Latina immigrant from Chile, PhD in biochemistry and researcher at UCSD, resident of San Diego for over nine years, with more than five years of community organizing experience, passionate about intersectional social justice.
In January of this year, San Diego hosted its inaugural rodeo event at Petco Park, much to the dismay of animal lovers like myself. The inherent cruelty in the sport prompted San Diego City Councilmember Kent Lee to propose an ordinance aimed at banning rodeos within the city limits.
However, in response to this proposed animal welfare regulation, a private, for-profit rodeo company and the Padres have enlisted the support of expensive lobbyists and public relations consultants to thwart the ordinance, according to city lobbying records. The sudden emergence of the San Diego Rodeo Coalition, coupled with their strategic messaging centered around culture, heritage, and tradition, has diverted attention away from the core issue of animal welfare.
As a Latina immigrant, with native American background from South America, I believe it is possible for us to both cherish history and culture, while also supporting progressive ideas such as cruelty free entertainment.

I recognize that rodeos have historic and cultural significance for communities such as mine, but also that this history is vulnerable to being exploited by corporations who simply use culture as a shield to avoid scrutiny of unethical practices. Let’s be clear: using indigenous culture to defend the profits of an entertainment company is itself an exploitation of our culture.
Rodeos originated from Mexican vaqueros in the early 1800s, more than 200 years ago. Yet currently, only six out of 33 Latin American countries still have rodeo competitions. The American rodeo bears little resemblance to its origins. Today in the United States, it is a display of mostly White masculinity, where Native American and Hispanic cowboys compete in very small numbers.
Importantly, the relationship between the human and animal performers is completely different than it was historically. The rodeo today does not reflect our everyday way of life; the venues in San Diego are far from ranches and are not designed or suitable for animal care; and the highest priority is the profitability of the event, not the wellbeing of the animals or the skill of the performers.
The recent incident involving “Waco Kid,” the horse that ran full speed into a metal gate during the San Diego rodeo, exemplifies the disregard for animal welfare in these events. Despite the severity of the injury, the horse was not treated locally but was instead transported hundreds of miles away for treatment and quickly released to travel another 1,500 miles, raising suspicions of attempts to conceal his condition for financial gain.
Cultural significance does not justify perpetuating animal suffering for financial profit. We can work toward modernizing our heritage events, preserving cultural essence while prioritizing animal welfare at the same time. As we evolve culturally, our traditions also need to evolve, and in many ways, return to the values many held when they relied upon their relationship with animals in their day-to-day lives.
There is a growing awareness of animal welfare, environmental impact, and health connections, and people are starting to take action to protect our planet, animals and human beings. This is why other cities in California already have passed rodeo bans. In addition, other cities and countries around the world are also becoming aware of the animal cruelty and exploitation that takes part in these showcases. I hope that San Diego will join this progressive wave and recognize that culture can be preserved without resorting to animal cruelty.

Thank you for focusing on the real issue here which is animal cruelty!
Life is a learning process. This article asks us to evolve. Our first thoughts when hearing about rodeos should be about the torture the animals will go through. I thank the writer for her insights and wisdom.
Thank you for raising awareness about this outdated and cruel practice. Animal cruelty in the name of culture and entertainment has no place in today’s society. If you or your family are participating in this cruel form of entertainment, please consider why. Take a moment to look into the animals’ eyes and witness their pain and suffering. Let’s say no to the rodeo!
The San Diego City Council and the County Board of Supervisors should both adopt an ordinance ASAP banning all of rodeo. Neither “tradition,” “culture” nor “race” should ever be allowed as a cover for animal abuse. Rodeo is condemned by nearly EVERY animal welfare organization on Planet Earth due to its inherent cruelty. Rodeo has almost NOTHING to do with ranching. For most of the animals, the rodeo arena is merely a detour en route to the slaughterhouse. Real working ranch hands never routinely rode bulls, or rode bareback, or wrestled steers, or barrel raced, or practiced calf roping (terrified BABIES!) as a timed event. Nor did they put irritating flank straps on the horses and bulls or work them over in the holding chutes with painful “hotshots,” tail-twisting, kicks and slaps. Some “sport”!
Indeed, rodeo is not a true “sport” at all. That term denotes willing, evenly-matched participants. Rodo does not qualify. Rather, it’s a mostly bogus, macho exercise in DOMINATION. It needs to end. And the media needs to stop promoting this blatant cruelty. I was present at the 1995 California Rodeo/Salinas when FIVE animals suffered and died, all in the name of “entertainment.” Only in the aftermath of the mayhem did the PRCA adopt a rule requiring on-site veterinarians at all their events. The great majority of the estimated 5,000-10,000 U.S. rodeos don’t provide even this basic care, and animal injuries and deaths are commonplace. Even Cesar Chavez was an outspoken critic; ditto Pope Francis.
The United Kingdom (England, Scotland, Wales) outlawed rodeos back in 1934, followed by Germany and the Netherlands. Can the U.S. be far behind? Rodeo has had its brutal day and now–like those Confederate statues–belongs in the Dustbin of History, R.I.P. BOYCOTT ALL RODEOS, THEIR ADVERTISERS & SPONSORS. FOLLOW THE MONEY.
See prize-winning documentary, “BUCKING TRADITION” – http://www.buckingtradition.com (also available on YouTube).
x
Eric Mills, coordinator
ACTION FOR ANIMALS
Oakland
Thank you for calling out the truth behind the San Diego Rodeo Coalition – these corporations only care about profit and are exploiting latin and indigenous cultures in an effort to keep their cruel practices.
Thank you for this spot on opinion piece Margarita Bellah. Animal cruelty needs to be removed from all of our cultural events. There is simply no excuse for animal abuse. Animals can not participate in “sports” because they can’t give their consent.
Thank you for speaking out about animals !!! Finally some peace for all animals !!! We need freedom for all .. thanks for all the activists making this happened
That poor horse :'[
Agree 100 percent. Rodeos belong in the dustbin of history. Cruelty to animals should be roundly condemned.
Rodeos at are not about culture only cruelty!
A culture of cruelty and domination