In order to prevail on this claim, Stone doesn’t have to prove actual confusion — meaning, they don’t have to produce consumers who bought Keystone Lite on the mistaken belief that it was a Stone Brewing product. Stone simply has to demonstrate likelihood of confusion.
Author Archives: David Lizerbram
David Lizerbram is a business law strategist at David Lizerbram & Associates who helps entrepreneurs achieve their business goals and protect their brands. He is also the host of the podcast, Products of the Mind, a conversation about the intersection between business and creativity. Lizerbram grew up in North County and lives in North Park with his wife, Mana Monzavi, and their son, Miles.