Steve Francis hit the radio yesterday, the same day as his challenger, Mayor Jerry Sanders, went live with two radio ads.

We just got Francis’ ad today. Here it is:

AUDIO: Francis’ 60-Second Spot

And the transcript:

(Sound of dripping water)

NARRATOR: You have a plumbing leak, call a plumber.

(Sound of stalling car)

You have a car problem, call a mechanic.

In San Diego, we have a budget crisis. Let’s turn to an independent businessman, Steve Francis. He built a nurse-placement business from scratch into a billion dollar company, helping place over 100,000 nurses.

How did Steve Francis do it?

Innovation, accountability, quality and keeping expenses down.

It’s the kind of leadership City Hall desperately needs. Steve Francis:

FRANCIS: In business you value ideas, you learn from employees, friends, experts. There’s a budget crises here in San Diego and nothing is being done.

I’m going to be an independent mayor who is going to get things done once and for all.

NARRATOR: Steve Francis, an independent businessman who’s not taking a dime from special interests. He’ll cut waste and set the right priorities so we can finally fix the budget mess at city hall.

Steve Francis for mayor. An independent mayor. For a change.

The ad doesn’t spend any time on that populist theme that Francis has focused on since announcing his candidacy in January, instead going back to that pillar of his failed 2005 campaign — elect a businessman to solve a money problem.

The Francis campaign is playing coy in the cost of this buy, simply saying that it was “below” $15,000 and would run on the same six stations as Sanders’ ad. Charles Gallagher, Francis’ campaign manager, would only say that the campaign plans an “aggressive” radio campaign and will be there daily until the June 3 election.


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