You might remember a plea I put together to get you all to come on board as supporters of voiceofsandiego.org. I’m here to update.

We’re more than halfway through our goal of raising $100,000 that will be matched by two generous major donors. That is, it will be matched if we make it.

Our operation, voiceofsandiego.org, was founded on the idea that you could publish journalism in a community a lot cheaper and more efficiently than the traditional newspaper if you do it online and if you’re not trying to make a profit for investors or owners. Dead-tree newspapers spend up to 60 percent of their budget on printing and distribution costs. We spend 90 percent of our budget on the reporters who write the stories on which this community has come to depend.

Our idea was to take good, investigative news, fact-based commentary and put it online combined adapted to a news cycle that didn’t just end with a 6 p.m. daily deadline.

But our operation still costs money. We have to pay our extremely talented staff. We have to pay to host the commentary of people like Rich Toscano, whose posts about the housing market and economy are as sophisticated as anything available.

So consider giving us a hand. Whether you can come up with $10 or $5,000, we can use it. The $10 won’t buy a computer or pay a salary, but a $10 supporter becomes one of many on a list that helps us prove how much San Diego values us. So become part of the group of 690 people who have stepped up to help keep this operation strong.

We’ve raised $52,985 from new donors or from those who have increased their donation as part of this campaign. Every month, our new members are invited to the newsroom for coffee and bagels in the morning. It’s proven to be a fun morning for both us and the new members.

Join the next group. Or send what you can and know that you are doing something to make sure your community has the investigative news it deserves.

SCOTT LEWIS

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