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Two political scientists studied how the presentation of ballot measures affect an election’s outcome. The results were inconclusive, but they indicated the more information people receive about a campaign, the less the ballot measure’s framing mattered.
One of the study’s authors was Vlad Kogan, a former voiceofsandiego.org staffer. I asked him on Twitter what he thought about Prop. D. Here’s his combined response:
People think language matters (and in polls, it clearly does). But it’s all about the campaign. If well known groups come out for/against it, that’s what’s going to matter the most. But for people who won’t pay attention to news/campaign, wording clearly matters.
As an aside, the San Diego County Taxpayers Association formally announced its opposition to the ballot measure today. The opposition was expected as the organization’s chief, Lani Lutar, has spoken against the proposal frequently.
— LIAM DILLON