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A few months ago I wrote about San Diegans whose popular YouTube videos have brought them some serious money through a YouTube revenue-sharing program.
Today, the Los Angeles Times reported that YouTube is starting a program to give away $5 million in grants so popular content creators can make better videos. That could include buying new equipment or hiring actors, among other things.
YouTube told me they launched the revenue-sharing program I wrote about to reward users who were uploading popular videos, a sentiment echoed in this new program.
More from the Times:
“We think this is an important investment to make in the future of our original content partners,” said George Strompolos, YouTube’s manager of partner development and one of the people administering the grants. “They’ve invested in us for years by creating content. And now it’s our turn to invest in them.”
— DAGNY SALAS