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If San Diego’s business leaders are worried about making room to grow, they might want to turn their attention toward South County’s economic progress.

We have a unique geographic location that holds an abundance of economic benefits and opportunities – acres of available land for industrial and advanced manufacturing uses and a proximity to a border that handles billions of dollars in annual trade and commerce.

A quick look at some of the projects on the horizon here shows huge amounts of capital are targeted for investment in South County. Consider the Chula Vista bayfront, further development of Brown Field, construction of the Millenia housing and office urban core in East Chula Vista and more.

Meanwhile, local community and business leaders are working hard to fully realize the potential of Otay Mesa and the unincorporated East Otay Mesa as the region’s next great economic generator.

Along the way, we’ve seen promising infrastructure development, including construction of segments of State Route 11, the opening of State Route 905 and the start of construction on a cross-border terminal connecting Otay Mesa and the Tijuana International Airport.

We are working with the South County Economic Development Council and other partners to identify industry clusters within our region – biotech and aeronautics, for example – that will need to expand in the future.

We want to educate real estate professionals and business leaders about the economic growth occurring in South County, and to hear their thoughts on what they will need in the future.

The goal is not to poach businesses from other communities. It’s to help those businesses grow, by carving a path to expansion into South County, which is the gateway to commerce and manufacturing on both sides of our international border.

We want to retain those businesses locally and for residents of the burgeoning South County. There are other potential benefits to this, like reducing carbon footprints by locating jobs closer to home.

It’s up to us to educate others of the limitless opportunities to live, play and do business in South County. Our message to the world will be that South County is open for business.

Greg Cox serves on the San Diego County Board of Supervisors, where he represents South County, Coronado and portions of San Diego. Cox’s commentary has been edited for style and clarity. See anything in there we should fact check? Tell us what to check out here.

Catherine Green

Catherine Green was formerly the deputy editor at Voice of San Diego. She handled daily operations while helping to plan new long-term projects.

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