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Farmers markets are supposed to have farmers. But an eight-month-old market in southeastern San Diego has had trouble attracting them. They don’t want to sell in that low income community.

That’s unfortunate, because eight months ago the market was started to bring fresh produce to an area with few places to buy it. I wrote about the problem earlier this week.

I joined our media partners over at NBC7 San Diego this week to talk about what’s been holding up the market’s efforts to stock its booths with fresh greens, and how its organizers are looking to nearby neighbors and soon-to-open community garden to try to solve the problem.

If you’re interested in helping the struggling market, on Saturday its organizer is hosting a fundraising dinner and movie screening in a backyard farm in the neighborhood. Proceeds support the new community garden.

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Adrian Florido is a reporter for He covers San Diego’s neighborhoods. What should he write about next?

Contact him directly at or at 619.325.0528.

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Adrian Florido

Adrian Florido is a former staff writer for Voice of San Diego.

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