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About SDTA

The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. As a sales and marketing organization, the main objective of the SDTA is to promote and market the San Diego region as a preferred vacation and meeting destination. The SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by the SDTA is derived from San Diego Tourism Marketing District Assessment Funds. Lodging business in the District raise these funds through self-assessments for the purpose of promoting tourism in the San Diego region. The SDTA also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.

Why Travel Matters

Tourism is San Diego’s second largest traded economy contributing $17.9 billion in economic impact and employing 194,000 San Diegans. San Diego tourism also generates over $289 million in hotel room tax revenue collected from guests staying in our local hotels. This revenue flows directly to the city’s general fund to pay for road improvement, police, fire safety, lifeguards, parks, and other essential services. Total taxes generated reached $743 million, which ultimately returns San Diego households $463 in tax savings.

In essence, tourism not only drives the local economy, but supports the community’s way of life and makes San Diego a better place to live, work and play. It also instills a deep sense of pride in those individuals who work in the tourism industry or call San Diego home.

Travel generates $2.3 trillion for the U.S. economy and supports more than 15.3 million U.S. jobs directly related to the industry. One in every nine American jobs depends on travel and tourism. In 2016, domestic direct travel spending reached $990 billion.

For San Diego, the travel industry employs nearly 13% of all jobs in the region. The travel industry has a far larger economic footprint than many realize. More than transportation and lodging, travelers generate spending at restaurants, museums, parks and retailers. In fact, 70% of visitor spending is at businesses other than lodging. Travelers’ spending is amplified 1.65 times through a ripple effect as travel workers spend their paychecks in other sectors of the economy, and as vendors and suppliers receive contracts from travel businesses.

Become a Member

SDTA members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism.

To benefit our 1000+ members and promote San Diego as a preferred destination, SDTA invests $25 million dollars in advertising and promotional programs, delivering an estimated 900 million impressions for San Diego each year. Plus, our National Sales Directors bring thousands of meetings and conventions to the destination to benefit our Member hotels, attractions, shops, restaurants and other businesses.

An SDTA Membership gives you exposure to key markets reaching leisure and business travelers and travel trade contacts that can help grow your business. In addition, you’ll have direct access to local companies that share in your goals and can support your efforts. Learn more at sandiego.org.

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